If you’ve got a brand refresh on the B2B marketing roadmap, this episode with Dale Koerner and Shannon Bayliss is your go-to pit stop before you think about ripping that band aid.

Here's what you'll learn:

1. Setting the Course: How to kickstart your brand refresh with a strategic roadmap.

2. Everyone in the Driver's Seat: Why hearing from your brand's founders and decision-makers is a game-changer.

3. Build Trust: Learn how to make a strong case for your brand refresh that everyone can believe in.

4. Work with Sales: Discover why teaming up with the sales crew is a smart move to make your brand work better.

5. What to Keep, What to Change: We'll help you decide what parts of your brand to keep, tweak, or redo.

6. Use Tools and Data: Explore how data and special tools can help you make smart creative choices.

7. Fact-Powered Creativity: See how facts and numbers can make your creative ideas shine.

8. Keep the Wheels Turning: Understand that a brand refresh is an ongoing journey and be prepared to adjust and improve as needed.

9. No Need to Rush: Take your time, don't hurry. Make sure your brand refresh fits your bigger plan.

Dale on LinkedIn
Shannon on LinkedIn

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