Show notes
Get ready to redefine how you view trust in the B2B world. Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity of trust and how it is not just an emotional virtue, but a key currency in the B2B context. Picture this: You've figured out how to cultivate trust within your organisation, but how do you extend that to your B2B buyer? This episode shares secrets to be a trusted advisor, using clarity, belonging & proof. Roland's tips on authentic leadership & psychology in marketing will be eye-opening. Timestamps00:00:00 - Welcome to We Do B2B00:00:41 - Meet Roland Leemans - A Wealth of B2B Marketing Experience00:01:39 - Why Trust Matters in B2B - Understanding its Core00:04:18 - Defining Trust - The BRAVING Acronym00:19:58 - Marketing's Role in Trust Building00:21:26 - Aligning Sales and Marketing Strategies00:24:26 - The Role of Leadership in Trust00:29:41 - Fostering Long-Term Customer Relationships00:31:08 - Growing New Zealand's B2B Marketing CommunitySubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet’s roll up our sleeves and take on tomorrow together.
