Buy Online Pick-Up in Store, Click & Collect, Ship to Store, BOPIS…no matter what you call it this offering has become a retail table stake. As a crucial fulfillment method, the adoption of BOPIS is phenomenal and in a recent WD study, 86% of consumers rated BOPIS as the number one digital integration they wanted to see in store. Lee Peterson & Google’s Chris Lydle discuss BOPIS efforts, the importance of this not so new retail concept and how brands can be doing it better.