In this episode of the WayMaker Fireside Chat, we sit down with Ashton Keys, CEO and Founder of Athlytic, and Brandon Grier, VP of Equity Sports, to break down the impact of NIL (name, image, and likeness) in college sports. From the NCAA’s role in shaping NIL policies to the realities of athlete compensation and the challenges of navigating these new opportunities, Ashton and Brandon provide expert insights on the shifting landscape of college athletics. Whether you're an athlete, a fan, or simply curious about the financial and legal dynamics at play, this conversation is a must-listen!