We’re unpacking the latest in sports and social media: Unwell Hydration signs a deal with the NWSL, and Instagram is testing a new algorithm. Plus, we explore the frenzy of NFL free agency and what happened when X went down. Is it too soon to be talking about football?  More from us: Mitzi Payne @mmmitzi Mike Payne @mmmiiikeTimestamps:  

– Decision fatigue: It’s real, let’s talk about it. 08:30 – Mitzi is making her 17-year-old self proud. 10:00 Thing 1: NWSL s...

Treat Your Brand Like An Athlete (E22)

A weekly show where we talk about the big things we're watching in marketing, social media, pop culture and sports. We also talk through signals we’re seeing that could inform the future of digital marketing.&nbsp;You can catch the podcast every Friday wherever you listen or watch it on YouTube. Be sure to follow us on Instagram or TikTok for updates on every episode.