Beyoncé is gearing up for the NFL Christmas Gameday halftime show, while Volvo and Jaguar’s latest ads are bringing the tears (for very different reasons). Plus, Smirnoff appoints Troye Sivan as their new Chief Vibes Officer—what does that even mean? This week on Big Things, we’re talking all things holiday hype, brand moves and more.  More from us: Mitzi Payne Mike PayneTimestamps:  

– We are living in a winter wonderland ☃️02:30 – Big Thing #1: Beyoncé is performing duri...

Beyonce's Christmas Day NFL Halftime Performance

NFL Players' Post-Season Updates and Rumors

Automakers' Branding Strategies and Reactions

Influencers Are Suing Each Other for Stealing “Vibes” (E11)

A weekly show where we talk about the big things we're watching in marketing, social media, pop culture and sports. We also talk through signals we’re seeing that could inform the future of digital marketing.&nbsp;You can catch the podcast every Friday wherever you listen or watch it on YouTube. Be sure to follow us on Instagram or TikTok for updates on every episode.