Companies – large and small – are now shifting some of their promotion dollars to influencer campaigns, using social media to sell their goods. Often these campaigns rely on an individual to raise the profile of a product on Instagram, Facebook, or another online forum. Some of the most popular and effective influencers are celebrities like Kylie Jenner. But many non-celebrities with social media followings are becoming influencers, too. Todd Grossman is CEO of the Americas for international social listening and analytics company Talkwalker. Woman Around Town’s Editor Charlene Giannetti talks with Todd to get the inside scoop on influencer marketing. If you’ve ever thought about becoming an influencer, or using one for one of your company’s campaigns, you won’t want to miss this podcast. Top photo: Bigstock