Wake Up The Sun
Wake Up The Sun
Matthew Williams
Matthew Steinberg: VP of Ideal Nutrition. When the Brand becomes more than the Food
52 minutes Posted Jan 14, 2026 at 2:00 pm.
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I met Matt years ago when Ideal Nutrition was just getting started. At the time, they had a single location in West Palm Beach offering healthy, grab-and-go meal packages designed to make eating well easier. We talked about potential partnerships between FROPRO and Ideal Nutrition and I was grateful for the opportunity to have our products sold and shared with the West Palm community. What began as one store and a small kitchen quickly evolved into something much bigger—a large production fac...