<p>Sarah Andrew Wilson, Chief Content Officer at Matchbox.io, shares the secret sauce for creating the kind of Alexa skills you can build a business on.</p><h2>In this episode:</h2><p>This week, we speak to Sarah about the Matchbox.io stable of skills and discuss:</p><ul><li>What it’s like maintaining 18 Alexa skills</li><li>The Opearlo acquisition</li><li>Unique advice for people and companies just getting started</li><li>The 3-step Matchbox.io philosophy that runs through each of its Alexa skills</li><li>Ecosystems and community and how the two drive engagement</li><li>ISPs and how Matchbox.io is monetising Alexa skills</li><li>How changing 1 word led to a 17% increase in conversions</li><li>How Matchbox.io gets its skills discovered</li><li>The potential for advertising on assistant platforms</li></ul><h3>Links</h3><p><a href="https://matchbox.io/" target="_blank">Matchbox.io website</a></p><p><a href="https://twitter.com/matchboxio?lang=en-gb" target="_blank">Matchbox.io on Twitter</a></p><p><a href="https://www.amazon.co.uk/VoicePress-AI-Question-of-the-Day/dp/B01N6QUAXX" target="_blank">Question of the day</a></p><p><a href="http://www.facebook.com/AskQOTD" target="_blank">Question of the day Facebook group</a></p><p><a href="https://www.linkedin.com/in/sarahandrewwilson/" target="_blank">Sarah on LinkedIn</a></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Persona design and voice actors with Adva Levin

Interviews with the best brains in AI, sharing how to improve customer experience and business operations using emerging AI technologies such as voice AI, conversational AI, NLP, Large Language Models (LLMs), generative AI and more.We educate business leaders and teams on why and how AI technologies are revolutionising the way consumers engage with businesses and the internet, why that matters and how to implement it properly.“One of the most consistently insightful and deeply respected podcasts in the industry”Bradley Metrock, Score Publishing Hosted on Acast. See acast.com/privacy for more information.