In this episode, we sit down with Craig Toalson, CAE, CEO of the Home Builders Association of Virginia, to explore the evolving role of associations from advocacy organizations to community hubs. Toalson discusses strategies for engaging students and non-traditional members, highlighting the success of the Virginia Builder Summit, which attracted 770 attendees, including 110 construction trade students. He emphasizes the importance of personalized communication and engagement for member retention and shares insights from his volunteer work, illustrating how advocacy efforts can extend beyond political arenas to make a broader impact. VSAE ConneXions is produced by Association Briefings.