A 7 stage process for voice content ideation 1. Goals and objectives 2. Method of evaluation 3. Resource inventory 4. Personas 5. Needs segmentation grid 6. Concepting 7. Editorial calendar Credits Writer/Producer: Doug Schumacher <a href="http://www.dougschumacher.com" rel="noopener">www.dougschumacher.com</a> <a href="http://www.Twitter.com/MemeRunner" rel="noopener">www.Twitter.com/MemeRunner</a> Production Company: Arrovox <a href="http://www.Arrovox.com" rel="noopener">www.Arrovox.com</a> <a href="http://www.Twitter.com/Arrovox_" rel="noopener">www.Twitter.com/Arrovox_</a>

Writing for Voice and Audio

VoiceMarketing is a podcast covering the latest tactics and trends in the marketing of voice apps and audio products.