In this episode of Visionary Minds, Alexis Amann, Chief Data Officer at Luxurynsight, takes us inside the forces transforming the fragrance industry. From the rise of Gen Z and the acceleration of the U.S. market to premiumisation, e-commerce, Asia-Pacific, and the scent trends dominating social media, this conversation reveals why fragrance has become one of beauty’s most powerful growth engines. A sharp, data-driven perspective on desire, culture, and the future of the market. 

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