In this Carte Blanche episode of Visionary Minds, Susanna Nicoletti delivers an unfiltered perspective on one of the most sensitive issues in luxury fashion today: brand washing. She explains why giving unchecked power to creative directors can weaken brand identity, erode customer loyalty, and ultimately impact business performance. From iconic houses to real customer reactions, Susanna challenges the industry’s obsession with disruption and reminds us why brands are not blank canvases — but systems built to last. A sharp, thought-provoking listen for anyone leading, advising, or building fashion and luxury brands today.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

🇺🇸 Brand Washing: When Vision Replaces Identity (Carte Blanche with Susanna Nicoletti)

Visionary Minds is a bilingual (French &amp; English) monthly podcast that highlights experts in communication, branding, and innovation from the world’s most influential luxury and premium brands.Each month, we host a visionary guest — from CMOs to creative directors and digital strategists — to discuss the ideas shaping today’s industry:Brand strategyDigital transformationSocial media trendsCreative contentCustomer experienceThe evolving language of luxuryOur goal is to explore how the most forward-thinking minds reimagine storytelling, creativity, and engagement in an ever-shifting global landscape.  Hosted on Acast. See acast.com/privacy for more information.