She Made the World’s Coolest Non-Alcoholic Drink

Mélanie Masarin is the founder of Ghia, the bold, beautiful, and alcohol-free aperitif that’s redefining happy hour. From launching in the middle of a pandemic to building one of the most talked-about brands in the “sober curious” world, Mélanie has turned pleasure without alcohol into a cultural statement.

In this episode, she shares how she built a movement around connection, design, and joy — plus a few stories from the wild ride behind Ghia’s rise.

A conversation about taste, vision, resilience… and what it really takes to make not drinking cool.

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