Visionaries: Gaming, Media and the Internet Explained
Visionaries: Gaming, Media and the Internet Explained
Overcome Media
The Music Label That Flipped Gaming Content On Its Head feat. Monstercat's Mike Darlington
1 hour Posted Aug 16, 2022 at 8:00 pm.
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Mike Darlington co-founded Monstercat during his time in college. A few years later, the record label held a spot as one of the most popular music channels on all of YouTube. It quickly became a staple of gaming culture, being used in videos across all of content, on Twitch and YouTube, at esports tournaments, and more. Mike joins Jacob to talk about the label's growth and its connection to the gaming industry.

"From a content creator standpoint, it really made its way through the ecosystem, because of the fact that the licensing frameworks are much simpler in dance music than they are in other forms and other genres. It just made it easier to license and make available in the YouTube space and Twitch space."

Follow Mike and Monstercat here.

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