In this episode of Five Questions, host Billy Galanko sits down with Geoffrey Moss, MW, marketing strategist, DTC specialist, founder of Lithica Wine Marketing, and the mind behind his own wine label, Søren Wine, to explore the ideas shaping today’s wine industry. Geoffrey shares how he helps wineries grow direct-to-consumer channels, the climate challenges facing the Okanagan Valley, the surprising magic of Baja California wines, why “organic but not certified” claims drive him crazy, and a ...