Welcome back to a new essentials episode with the creator and mom-in-chief of SuperBottoms, Pallavi Utagi. SuperBottoms is disrupting the multi-billion dollar diaper market in India with its multi-use, cloth offerings. Pallavi has assembled an incredible team of "momtrepreneurs" and "dadtrepreneurs" who provide their valuable inputs to create a superior diaper as they have experienced the process of raising a child. Superbottoms is also on a mission to fight the environmental negative externalities that the diaper industry is notorious for. If you're looking to learn how to start and run your venture by juggling multiple responsibilities and want to disrupt a well-established industry, then this is the episode for you.