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The Verge
Keurig: The K-Cup invasion
1 hour 18 minutes Posted Jul 5, 2026 at 9:00 am.
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The Keurig is a simple idea – what if it was really easy to make pretty good coffee, one cup at a time? — with a wildly complicated history. David Pierce is joined by Eater editor Melissa McCart and champion barista and author Morgan Eckroth to discuss the whole history of Keurig, from its creation in a Boston apartment to its invasion of seemingly every house, doctor's office and conference room in the US. Keurig was certainly a success, but was it a good thing? For coffee, for the world? That's more complicated.
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