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The Verge
Fire Phone: Amazon’s mobile mistake
1 hour 22 minutes Posted Nov 9, 2025 at 10:00 am.
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In 2014, the tech world was abuzz with the prospect of a phone made by Amazon. When the Fire Phone arrived, it was chock full of ideas — a "dynamic perspective" feature that created 3D illusions, an image-recognition feature called "Firefly," and many, many opportunities to buy Amazon products. Allison Johnson and Sean O’Kane join David Pierce to discuss why, unlike Amazon's successful e-readers, this device was a gigantic flop.

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