The world of startup investment may look mysterious and impenetrable, accessible only to the ultra-wealthy individuals seeking x10 returns. It is not for ordinary people who should rather stick with other asset classes. Or is it? 

To demystify startup investment, I invited Svenja Lassen, managing director of primeCROWD Germany, a venture capital and private equity firm, and founder of Female Investors Network. 

Topics we cover:  

• Why are female startup investors so rare?  
• Typical startup investors: who are they?  
• First steps to startup investment: Where do I begin? How much money do I need?  
• Which opportunities come with startup investment compared to ETFs? Keyword: Impact! 
• How does diversity on the investor side encourage diversity in the founder ranks? 

About Svenja Lassen  

Svenja Lassen is managing director of primeCROWD Germany, a venture capital and private equity firm. Svenja aims to increase the number of female founders and impact investments. She launched Female Investors Network (FIN) and initiated Mission #25to25 to increase the percentage of women in the startup ecosystem to 25% by 2025. Svenja is now organising the FIN-Academy to share investment knowledge with aspiring business angels.  

About Darya Kamkalova 

Darya is many things: a podcaster, a co-founder of Manifest Taproom (a craft beer bar in Berlin), an investor, a startup evaluator, and a data industry professional. In the last 10 years, she has been driving or supporting various projects empowering women. Darya is based in Berlin.