ANNOUNCEMENT: Upcoming Free Webinar - Evaluate Your Brand Position | March 23, 1PM EST - Register at createwithroar.com/bpwebinar

One of the critical components to a well-crafted brand positioning statement is the description of your ideal customer. In this episode, we take a look at what it takes to define who your customers are and where they are in the market. 

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Thanks to Whitenight for our theme music. Check them out on Spotify.