In this episode of the Vacation Rental Machine, Jon and Julian discuss what is brand identity, why it's so important for your Airbnb business, and how it dictates all of the decisions you will be making moving forward.

If you'd like my show notes for this episode go to https://shorttermsage.com/vrm3 ⁠ or if you'd like my show notes sent directly to your inbox every week then go to https://shorttermsage.com/shownotes⁠

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