Show notes
Jim Kalbach wrote a book. And that book has shook the world of those of us who practice Jobs To Be Done (JTBD) — an amazing research and ideation method focused innovation space discovery.
I've met Jim some time ago and decided to talk to him about his experiences of working with Jobs To Be Done.
Listen to this; it'll help you in your practice of JTBD and in your design practice in general.
Links:
- Jim Kalbach on LinkedIn
- Jim Kalbach on Twitter
- Jim's website
- Jim's book: 'The Jobs To Be Done Playbook'
- Jim's training: JTBD Toolkit (check'em workshops out!)
Podcast mastering: Chris Kutyla

