UX Booster
UX Booster
Wojtek Kutyla
Jim Kalbach on Jobs To Be Done
30 minutes Posted Jan 26, 2021 at 11:09 am.
0:00
30:41
Download MP3
Show notes

Jim Kalbach wrote a book. And that book has shook the world of those of us who practice Jobs To Be Done (JTBD) — an amazing research and ideation method focused innovation space discovery.

I've met Jim some time ago and decided to talk to him about his experiences of working with Jobs To Be Done.

Listen to this; it'll help you in your practice of JTBD and in your design practice in general.

Links:

Podcast mastering: Chris Kutyla