UXAUS2019 Day 1Amazon's Alexa is popular... very popular. In fact, in 2017 Alexa rejected more than 1 million marriage proposals, a 400% increase over the prior year. From Pygmalion to Pinocchio we humans are wired to convert things into people. Let's step back from the AI hype, lay down on the couch, and ask some tough questions... "tell me about your smart speaker...”.