UXAUS2019 Day 1Optimal content experience is essential for optimal user experience.Over 15 years as a content strategist, Elle Geraghty has identified seven core problems that prevent organisations from nailing their content experience. In this talk, you will hear what those problems are, with concrete examples of how you can start to tackle them.Content, including text, photographs, videos, infographics, illustrations and voice scripts, are the core of any digital experience. Learn how to get them right.