On this UVA Speaks podcast, hear from Carrie Heilman, the William Stamps Farish Associate Professor of Commerce from the McIntire School of Commerce at the University of Virginia. She describes her role as UVA’s Faculty Athletics Representative (FAR), advocating for student-athletes at the NCAA, the ACC, and UVA related to academics and student well-being. She explains new rules that make it easier for student-athletes to transfer schools and the use of “Name, Image, and Likeness” allowing students to profit from using their names and likeness without giving up their amateur status. A former Division I athlete, Heilman also discusses how she draws on her competitive spirit to lead and mentor her students in the McIntire Promotions course through a national advertising competition.

Transcripts of the audio broadcast can be found here. https://www.rev.com/transcript-editor/shared/dsGVAbmeO0-PsYsUxNHkqhByli5bquf1RCewiJZ5UBr-anG8_SFXv7ZrHxSBl6MReHvC2rxD2DQPI0yYLxBYCVBX4ns?loadFrom=SharedLink

Carrie Heilman is the William Stamps Farish Associate Professor of Commerce in the McIntire School of Commerce at the University of Virginia. She teaches courses in brand management, strategic brand consulting, and communications at the undergraduate and graduate levels. Heilman’s research interests include modeling consumer choice and brand loyalty in frequently purchased consumer goods categories, customer relationship management (CRM), retail loyalty programs and strategies, and the impact of consumer promotions, especially in-store promotions, on consumer behavior.