People are obsessed with tracking how many people follow them. And for some, it may indeed matter. But there are a lot of situations where it doesn’t matter much at all. Here’s how to figure out whether you should be trolling your follower counts.

1. Who are you trying to influence?

2. Where are they?

3. What do they want?

4. What outcome are you really looking for?

5. What outcome are you trying to achieve with your social media?

   a. Broad consumer product that everyone can buy? Yes, maybe. If they are engaged.

   b. Narrow B2B product or service - probably not.

6. Where are your buyers

How about your business? Do follower counts matter?

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