In the third episode of Urban Reverb “Make the Match – Striking a Deal between Cities and Finance”, the Smart Cities Marketplace Matchmakers Eelco Kruizinga and Jorge Rodrigues de Almeida speak about the Marketplace’s Matchmaking activities, how it works, what its aims are and more. Malvine Socaci, Deputy Mayor of Vulcan, Romania, gives insights into the city perspective on funding and the Matchmaking Masterclass. On the other hand, Jessica Stromback, CEO of Joule Assets, provides the investor aspect. She speaks about what the European Market looks like, what cities need, and what kind of investment is needed.