<p>By nature, the human brain is drawn toward mediocre routines and old habits, preventing us from reaching our true potential </p>
<p>In this podcast, Robert explores how we can reach deeper and unlock our vast untapped capacity to achieve bigger and more meaningful goals.</p>

UPWIRE #51 - Good and Great are the Enemies of Possible

This podcast explores the neuroscience of Hacking Human Nature to find better ways to make breakthroughs and unlock your true potential in life and work.

UPWIRE is presented by Robert Cooper, Ph.D., a neuroscientist, leadership advisor, New York Times bestselling author (with over 4 million books sold), and founder of the acclaimed 12 Leaders® program. 

UPWIRE will feature stories and wisdom from Dr. Cooper, along with his latest thoughts and ideas, interviews, and newest research findings.  Cooper provides compelling insights drawn from his work with elite performers and top leaders using neuroscience to get the most out of their brains, their time, and their performance.