Rise To More
Rise To More
Jasna Burza
The Heart Behind the Minnesota Twins
53 minutes Posted Jul 21, 2026 at 11:45 am.
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Show notes

Recorded live at Target Field, this conversation goes far beyond baseball. Nancy O'Brien has spent more than two decades building the Minnesota Twins' community impact work — girls baseball teams, adaptive sports clinics, youth development programs, and a free community clinic tradition that started in 1961 and hasn't stopped since.

Jasna and Nancy talk about what real leadership looks like when no one's watching, the difference between performing professionalism and actually leading, and the small, quiet moments that remind you the work matters — including one afternoon when a young girl at an adaptive baseball clinic looked at her mom and said, "they all look like me."

What We Cover

Nancy's path from brand marketing to community impact leadership

The Twins Community Fund's three pillars: empowering youth, fostering belonging, sustainability

The purple marker story — and what it taught her about authentic leadership

Building the first Major League Baseball-affiliated girls national baseball team

How to measure impact you can feel but can't always quantify

Imposter syndrome, and what she does instead of ignoring it

What it takes to lead in rooms that weren't built for you

Building true corporate partnerships instead of transactional ones

Quotes Worth Sitting With

"There isn't one way to lead. There isn't one way a leader looks."

"If you're not finding your place, if it doesn't fit, don't stay."

"Mom, they all look like me."



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jasnaburza.substack.com