Paid Google Ads are perhaps the most effective way to reach new customers and engage existing customers expressing the intent to purchase. We have our own three-person team in our marketing agency who manage paid ads campaigns for SmartEtailing retailers. The leader of that team, Matt Viara, joins Up Next today to talk about his work and how Google Local Inventory ads can be a game changer for local retailers.

That is what's Up Next!

Google Merchant Center Setup
Google Shopping

If you're a current Workstand client with questions about your subscription, reach out to [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] and we'll gladly show you around.

Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

#email marketing #marketing #bikeshopwebsites #merchandising #bikeshoppointofsale