A conversation with Joris van de Perre, Senior Brand & UX Consultant at Achilles Design (BE). We discuss brand design and strategy, the design process, dinosaurs and the social impact and role of brands in society. This podcast is in DUTCH.
SHOWNOTES:
The Dinosaurs: Gustave Lavalette - iguanodon sketch https://nl.wikipedia.org/wiki/Iguanodon_bernissartensis-beenderlagen#/media/Bestand:Gustave_Lavalette_;_9_januari_1885;_Iguanodon_bernissartensis.jpg
Abattoir Noir Tattoo- en piercingstudio Vilvoorde https://nl-nl.facebook.com/abattoirnoir1800/
Joe rogan experience #862- Paleontologist Trevor Valle Debunks "Dinosaurs Never Existed" Conspiracy https://www.youtube.com/watch?v=knWCsonQVG4
Joris’s podcast tips:
- The Design of Business | The Business of Design
- Radio Mama
- Cocaine & Rhinestones
- De Bourgondiërs - Bart Van Loo (https://klara.be/programma/de-bourgondiers-0)
Kambukka bottles: https://www.kambukka.com/
Books: peter thief - zero to one Get it here
the brand gap - Marty Neumeier Get it here
disruptive branding - saffron More here
The Rise and Fall of the Dinosaurs - A New History of a Lost World - Steve Brusatte Buy it here
Articles & videos:
Playpump SNAFU "...the disastrous PlayPump, a merry-go-round that pumped water while children played on it. By 2008, Roundabout Outdoor, a company with backing from the US government, had installed more than 1,000 of these $14,000 devices across Africa, often at the expense of existing wells. Unfortunately, the math suggested that kids would have to play 27 hours a day for the PlayPump to provide enough water for those it served. Today most of them lie fallow, rusting monuments to good intentions married with half-baked design."
Paul Rands' design approach When Steve Jobs was asked what it was like to work with Rand, he said, “I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.'"
Netflix pulling out of Georgia Article
Colin Caepernick - crazy dreams (Nike video ad) YouTube
Scott Galloway - gangster move! YouTube
Nike Drops ‘Betsy Ross Flag’ Sneaker After Kaepernick Criticizes It Article
Get in touch with Joris:
Joris' Linkedin profile Achilles design
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