We're living in 2021, but as we collectively reset to ‘not take things for granted’, nostalgia becomes more important and meaningful in our lives. With it comes opportunity for brands to win back lost customers, and connect with new ones in a nostalgic way. And for younger brands to create a sense of history that resonates emotionally.

Host Sarah Shilling, CMO at UNLIMITED, looks at the science to explain how brands can use nostalgia and why it works, with expert perspectives from guests Dr Cristina Balanzo and Dr Andy Myers, both consumer neuroscientists from the human-wired agency Walnut UNLIMITED. 

This episode in the Unthinkable Marketing series helps CMOs and Comms Leaders to get deeper human understanding, to know consumers better than they know themselves right now - to think the unthinkable, course correct and drive new success for their brand.