Untapped
Untapped
Briony McKenzie and Dalaney Davis
EP16: How to Recession Proof your Life & Business
34 minutes Posted Jul 21, 2022 at 7:00 pm.
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34:55
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Show notes

What if I told you recession-proofing your life and business DOESN’T need to come from a place of scarcity and fear?

This episode is a refreshing take on a recession as an opportunity for expansion and growth in your life and business. I share actionable steps you can take to generate grounding and safety in your decision-making, no matter the external factors.

In just over 30 minutes, I share strategies, techniques, and tactics to ensure you are in the best position to seize the opportunities that occur during an economic downturn—and there are opportunities!

I also show you how to frame these economic conditions as a chance to reach your clients and customers with what they need during this time. In doing so, you are embedding sustainability into your business and lifestyle.

In this expansive episode, I discuss:

  • Key principles to win during an economic recession
  • How my partner and I are navigating this time in our life and business
  • Practical creative steps beyond traditional ‘cost cutting’ advice  (yes, you get to keep your chai lattes)
  • How to stay grounded during fear, uncertainty, and doubt
  • What to invest in during these times
  • Adaptability vs sticking to your long-term strategy
  • Why mindset is everything when decision-making in uncertainty
  • Finding opportunities for growth during a recession
  • Diversifying your income or product offerings in the market
  • Regulating your nervous system into a zone of tolerance
  • Why investing in ourselves has a guaranteed return
  • Understanding your own commitments, contracts, and legal obligations for clarity


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