The Freemium Business Model: An Introduction | Episode 14&nbsp;
Many companies use freemium models, including Spotify, Dropbox, Hinge, Slack, Asana, use the freemium model to capture users and convert them into paying customers by giving away their products for free. This episode takes a look at freemium and unpacks why so many companies are using it as a successful business model.
Chapters:
<ul>
 <li>Introduction to the freemium model</li>
 <li>Why SaaS companies and SMEs love Freemium</li>
 <li>Converting free to premium (paying) customers</li>
 <li>Spotify: A freemium example</li>
 <li>Free trial v Freemium</li>
 <li>How to Optimize Your Freemium Conversion Rate</li>
 <li>Freemium in a nutshell. &nbsp;</li>
</ul>
Get In Touch: <a href="//danielmurraymarketing.com">danielmurraymarketing.com</a>
Resources:
<a href="https://blog.hubspot.com/service/freemium">https://blog.hubspot.com/service/freemium</a>
<a href="https://hbr.org/2014/05/making-freemium-work#:~:text=Several%20factors%20contribute%20to%20the,or%20a%20traditional%20sales%20force.">https://www.appcues.com/blog/best-freemium-upgrade-prompts 
</a><a href="https://hbr.org/2014/05/making-freemium-work#:~:text=Several%20factors%20contribute%20to%20the,or%20a%20traditional%20sales%20force.">Harvardbusinessreview</a>.org

Ideal Customer Profile (ICP): 5 Mistakes to Avoid | Episode 15

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