In our final episode of our four-part mini series we will hear from our publisher clients around the world, who are taking steps to offer support for buyers in a cookieless world and how close collaboration across the programmatic ecosystem is key to keeping the open internet alive.







-We know the cookieliess world is coming... what are you doing to prepare and what is the most important objective for you this yea

-What are some of the challenges that you think marketers and publishers will have when the traditional identifiers go away and how are you looking to overcome some of these?

-Do you think the changes have brought marketers and publishers closer in terms of their relationships?

-First party data is only going to get more important. How are you looking to scale your data strategy and achieve cross-site and cross-channel demand at scale?

-What are you most excited to see happen in the programmatic space over the next 18 months?