“What does a publicist do?”

“How important is an artist's image?”

“Why do I need a pitching strategy?”

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This week Murph sat down with Cristina Novo; publicist, strategist, manager, for all things Latin music. Cristina is also the owner of Artistry & Records and gave us some background on how she got started in the music business as well as, what artist's should be focusing on when it comes to working with a pr team.

Enjoy!