Today we are chatting about how to identify your target client! Everyone deserves to work with their dream customers, but not everyone knows how to find them. I break down my method of uncovering your target client so that after this episode, you have a clear path to who you want to reach. Susan Friedmann’s book title, “Riches in Niches,” is exactly right! You need to drill down to your niche/ target market and know what problems you can solve for that group of people. 

I uncover my target client and even give her a super cool name. One of my biggest marketing secrets is to drill down five or more “layers” deep to identify a group of people that are hyper targeted and need my help! “But, Megan… what if we drill down too far and I exclude someone or repel someone from my product or service?” Don’t worry sister, we go over that too!

Do you know who your target client is right now? Can you drill down further to tap into an even more specific market? You will have a road map after you tune in! Let’s go!

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