We often talk about trust-based marketing and how doing unscalable things to delight your customers can lead to massive gains over time. 

But, if you regularly spoil your customers, they suddenly start to expect that level of service or of delight from every interaction they have with you. And this can have the opposite effect.

In this episode, we talk about expectation bias and what you can do to avoid it.

If you have any questions, we'd love to hear from you! Send an email to [email protected]