Shownotes: www.unpackingdesign.com/podcast/132

How do you stay consistent in all of your pursuits, especially the ones that are long term like building a brand or a business? What are some things that can help you stay focused and maintain consistency?

Mike talks about how he’s staying consistent with all of his projects that he’s working on like his weekly live streaming sessions. He works with a schedule so that he can maintain his consistency with all of his projects. Mike and Tim discuss the value of having a schedule for all of their endeavors because they begin to develop something akin to muscle memory. When they show up in their space, they’re able to jump in and just start working. They also maintain balance in their lives by allowing variations in their schedule and sharing it with their audience. Mike shares his schedule every week with his followers and Tim has a schedule of posting one video every week on his YouTube channel.

Mike and Tim talk about making sure that they are showing up and performing at the best of their abilities. Since their platforms are based on an audience, it’s important that they maintain their consistency because their audience start to inherently know that they’ll be releasing their content on those specific days.

They also discussed the idea of how consistency differs from person to person and content to content. Tim posts a video on YouTube and sends an email newsletter every Friday, which gives him time to develop the content during the week. Mike’s live streams every week requires him to log on at those specific times. Everyone’s content is different, but it’s important to understand how much you could personally develop at a comfortable rate so you don’t overwhelm yourself. Mike and Tim recommend starting with a focus on developing content that you’re most passionate about instead of setting quantifiable goals. Eventually, you’ll find the content that’s authentic to you.

Learn more about Mike and Tim’s perspective on consistency and how to maintain it with all of your projects in this episode.

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