Right now, small mountain towns and businesses are feeling the impact of the COVID19 pandemic. With resorts shut down, ski seasons cut short and tourism down to zero, small businesses are fighting for their jobs but also fighting to support their communities. Perhaps no one is better suited for this than Mike Waesche, founder and CEO of Rocky Mountain Underground. In this episode you’ll hear about how Mike’s background as a firefighter has taught him invaluable lessons on life and influenced him in starting a business. All the while staying true to his company’s mission of connecting people with the mountains.