Unlocking Vulnerability
Unlocking Vulnerability
Helen Pettifer
Why “Vulnerable Customer” Isn’t the Whole Story
41 minutes Posted Mar 30, 2026 at 7:30 am.
0:00
41:41
Download MP3
Show notes
In this episode Helen is joined by Kate Robbins, Head of Customer Policy at Wessex Water, to explore how the understanding of vulnerability has evolved across the utilities sector.
Kate shares how the focus has shifted from labelling “vulnerable customers” to recognising that anyone may need extra support at different points in their lives — and why language, data, and collaboration all play a critical role in delivering better outcomes.

The conversation also dives into practical challenges and innovations, from data sharing and Priority Services Registers to supporting customers experiencing financial difficulty in a changing economic landscape.
Kate highlights the importance of partnership working, listening to lived experiences, and designing services that reduce effort for customers — all underpinned by a simple but powerful principle: every customer matters.


Why not join our free monthly Q&As and keep the conversation going - https://www.helenpettifer.com/category/events/live-q-and-a/


Follow me for more episodes, resources and vulnerability insights - 

Email: [email protected] 
LinkedIn: https://www.linkedin.com/in/helen-pettifer-unlocking-vulnerability/ 
Website: https://www.helenpettifer.com/