Here is Part two of our conversation with Atul Churamani Some more deep diving into the soulful business of music. This was an especially important discussion for us because sometimes we don't see what is right in front of us and yet change is inevitable. Straight from the heart and devoid of any jargon, this episode will help you re-think how you show up in every area of your life. -------------------Atul Churamani has led the Indian music industry in various capacities over the last 35 years. He has worked with prominent music labels and served on the board of the Indian Performing Rights Society (IPRS) and the Phonographic Performance Ltd. (PPL)Atul has been closely associated with the development of the Indian pop music scene and the establishing of the digital and music publishing businesses for the industry and talks us through management lessons he has learned hands on.Managing Director of Turnkey Music & Publishing Pvt. Ltd. Atul has ambitious plans for the industry and its artistes and shares his best advice for anyone keen to invest in themselves and grow.------------------Leveraging listening skills The thought of failure never occured to me - The CBSO story No Paralysis from analysis - Get the basics right & believe in what you're doing Global ambitions for Turnkey Numbers Vs Innovation & Creativity Unreasonable data crunching leaves no room for creativity Why are kids singing 1960s tracks and not current ones? What gets me impassioned: it’s up to the music biz to run the music biz Tech adoption & industry growth Key pointers for the upcoming artistes Leave it to the professionals. Invest in yourself and don't DIY God is in the details The importance of mentoring & coaching for artistes It's a wrap ------------------Listen to all our episodes on spotify and apple podcasts !Reach out to us on LinkedIn - https://www.linkedin.com/in/shruti-gehenwar-pcc-1a2b0b7/Follow us on instagram - https://www.instagram.com/unleashingexcellence/?hl=enHere is the link to the form that Shruti talks about towards the end of the episodehttps://form.jotform.com/221913886843466Reach out to Atul churamani on [email protected]