Becoming an author and publishing a book can be very fulfilling and it can be an excellent addition to your content strategy. But, it's important to identify why you're writing it; are you growing your business, leaving a legacy, or using it as a lead generation tool? Join Samantha and her guest, <a href= "https://www.linkedin.com/in/alinkarutkowska/">Alinka Rutkowska</a>, CEO of <a href= "https://leaderspress.com/">Leaders Press</a>, as they discuss the process of <a href= "https://leaderspress.com/how-to-write-a-book/">book writing</a> and the importance of  identifying the right size, scope and market place for a book to be a successful marketing tool.

Embracing Personal Pronouns w/Chris Whalen

Unleash Possible: A Podcast for B2B Sales and Marketing Leaders is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You'll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations.

Each episode features topics like: collaboration tools, go-to-market strategies, leadership principles, collaborative processes, building teams, improving communication, sales enablement, B2B sales and marketing alignment, marketing research, product marketing, buyer journey, account-based marketing (ABM), marketing attribution, and more.