<p>You have an idea. Now what? How do you operationalize your idea so that it resonates with your audience’s hearts and minds?</p> <p>Join Samantha and her guest <a href= "https://www.linkedin.com/in/tamsenwebster/">Tamsen Webster</a>, Founder and Chief Message Strategist at <a href="https://tamsenwebster.com/">Find the Red Thread</a>, as they discuss her process for helping organizations find the connection that makes the invisible link between an audience's problem and the solution tangible, as well as actionable.</p>

Women in Revenue w/Deanna Ransom

Unleash Possible: A Podcast for B2B Sales and Marketing Leaders is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You'll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations.

Each episode features topics like: collaboration tools, go-to-market strategies, leadership principles, collaborative processes, building teams, improving communication, sales enablement, B2B sales and marketing alignment, marketing research, product marketing, buyer journey, account-based marketing (ABM), marketing attribution, and more.