Unified Purpose
Unified Purpose
Penji
Wheels Up with Amy Winner
40 minutes Posted Sep 16, 2025 at 10:00 am.
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Show notes
In this episode of the Fully Managed Podcast, Daniela sits down with Amy Winter, co-founder of Wheels Up Collective, a marketing agency that works with early-stage B2B tech startups. From pepperoni pizza perfumes to AI’s role in reshaping marketing, Amy brings her humor, expertise, and real-world insights to the table.
She shares how Wheels Up intentionally built a values-driven agency that prioritizes kindness and collaboration, why B2B marketing isn’t as boring as people think, and what startups get wrong (and right) when scaling. This is a fun, honest conversation for anyone building in tech, navigating agency life, or just trying to find the right balance between profit and purpose.