Unified Purpose
Unified Purpose
Penji
The Heart of Small Business: Grit, Growth & the Power of Local Economies
36 minutes Posted Aug 4, 2025 at 10:00 am.
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Show notes

Three Things You’ll Learn

Why small businesses are the emotional and economic backbone of local communities

From employing neighbors to filling gaps in underserved areas, Holly explains how small businesses do more than make money—they shape neighborhoods and create opportunity.

The hidden challenges faced by entrepreneurs with limited education or resources

Many businesses start out of necessity, not strategy. Holly shares how mentoring, time, and access to information can make or break a budding entrepreneur’s ability to scale.

Why adapting to modern tech is one of the biggest hurdles for older business owners

Social media, e-commerce, and changing customer expectations have made running a business harder to navigate—especially for those who didn’t grow up with the digital world.