Show notes
Is your employer brand attracting the right people?Your employer brand (mission, vision, values, culture and reputation) can either attract or repel good team members. In this episode, I drop 5 tips on how to build and nurture your employer brand that will help you attract the right people onto your team.I discuss: Employer brand defined (2:19) 5 Steps for Building and Protecting your employer brand, by...1) Getting clear on what makes your business unique and attractive to your ideal team member (7:09)2) Do internal and external research to find out why people want to work for you (12:00)3) Get visible and show off your business to your ideal team member (17:09)*In this segment I mention a company that I follow on IG. I found their name! It is Freres Brachiaux Candle Co. Go check them out to see what I mean about showing off the behind-the-scenes and what it looks like to work with them.4) Make sure your brand promise matches what it is really like working on your team. (23:30)5) Measure how you are doing to understand the strength of your employer brand (25:06) An example of employer brand by analyzing one of my favorite companies, Warby Parker, and how their employer brand attracts the right people to their team. (28:05)This is a gem of an episode. Although I always say it, I mean it this week - bring your notebook because you're gonna want to take notes and put these things into action!--- Send in a voice message: https://podcasters.spotify.com/pod/show/unicorntalenthunter/message
