Ungeniused
Ungeniused
Relay
60: The Cola Wars and New Coke
20 minutes Posted Aug 14, 2018 at 2:30 pm.
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Show notes

At the height of a marketing battle with Pepsi, the Coca-Cola Corporation did the unthinkable and changed an American icon.

This episode of Ungeniused is sponsored by:

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Links and Show Notes

Cola wars - Wikipedia
Pepsi Challenge - Wikipedia
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
New Coke - Wikipedia
Coca-Cola formula - Wikipedia