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OVRCLKD Interview: Nicola Nell, Xiaomi South Africa
27 minutes Posted Jul 30, 2021 at 8:50 am.
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Xiaomi is relaunching in South Africa with actual in country representatives. Gavin and Lindsey are always looking for more value in the market and Xiaomi's vast product catalogue is very hard to beat for diversity and value for money. Nicola fills us in on the brand strategy as it now tries to carve out a place in the South African market.